At Golden Effect, we believe that every woman deserves to feel beautiful and confident. Not just on the outside, but on the inside too. Because when you feel good, you radiate that energy. And we know your hair plays a big part in that.

My name is Merve. I am a mother, a woman, an entrepreneur, and the founder of Golden Effect. For the past fifteen years, I’ve worked alongside my mother in our hair salon. We’ve helped thousands of women with their hair, but we kept seeing the same recurring issues: hair loss, dandruff, flakes, itchiness, or a sensitive scalp. These problems made many women feel insecure and sad. That touched me deeply. Because I believe no woman should ever feel bad because of her hair.

Every woman deserves to look in the mirror and feel happy and confident. To feel strong. To dare to be seen. That’s why I started Golden Effect. With our experience as hair experts, we set out to find real solutions. Products that truly work. We did a lot of research, tested, improved, and tested again. Sometimes it took months, sometimes years. But now the results are here.

We’ve developed products with the best natural ingredients and innovative technologies. With Golden Effect, we don’t just care for healthy hair—we care for a healthy scalp too. Whether you’re dealing with hair loss, dandruff, or thinning hair: we’re here to help you.

Golden Effect is more than just hair products. It’s a community of women who support each other. We understand how it feels to be insecure about your hair. That’s why we also offer free personal advice via our chat on the website, to help you find the right solution.

We believe that women become more powerful when they feel good about themselves. And when you restore balance to your hair, your confidence grows too. You’ll shine in everything you do.

Golden Effect is here for you. For your hair, and your self-confidence.

In the end, we’ve become a brand for women, men, and children.